Gold-Diggers
Gold-Diggers is a boutique hotel, bar, and recording studio in East Hollywood with a creative, late-night energy at its core. I refreshed the brand by tightening its visual language and establishing a clearer system that could work seamlessly across all of the campus.
I refined the typography, color, illustration style, and tone to better capture the personality of the space and give the brand a sharper point of view. From there, I applied the updated identity across merchandise, signage, collateral, and on-site touchpoints, creating a more intentional and recognizable brand presence throughout the entire experience.